Most of your visitors are in a zombie like state. They have 15 windows opened and are probably on several blogs. Your visitors scan the headlines, articles, photos and they rarely decide to read a post until the end. Unless you present a specialized knowledge and they have found you using Google, chances are that they won't even read further than two lines of text. This fact changes if you have a good headline.
So what is a headline? To better understand a headline, you must understand the concept of a hook. A hook is something that snaps a person out of their daze and brings them in. A hook is something interesting, something that is just not right and you want to find out more.
Let me explain. Have you ever bought a "gossip magazine"? This type of magazine uses hype to sell. They are experts in creating effective hooks. For example, when I was writing a promotion for a feminine product, I bought Cosmopolitan to understand what women actually read and in Cosmopolitan I've found headlines like: "This Bitch Swears She Was Not On A Diet" and "33 Kinky Sex Secrets Your Man Secretly Desires (Do #14 And You'll Have Him Forever)" and more. You see, how as a woman can you resist reading an article these?
There are several methods to build an effective hook. One method is to use a negative. The human brain is biased towards reading the negative because of our survival directive. Anything that presents pain can be used as an effective hook. "How Becoming A Kick-Ass Blogger Almost Got Me Landed in Jail" is a great example of a negative hook.
Another one is to use a juxtaposition of incongruous elements. This means you are bringing together two things that don't really belong together. For example: "How A Wimpy Kid Succeeded In Becoming The High School Football Captain" pretty much sums up what a juxtaposition is. You see, you just need to bring attention to your headlines and you need to make it interesting. Regardless about what you think about hype, it does work and your visitors will love you.
If you write quality content, the world won't be right until you make them read what you have to say. Any methods you employ to achieve this is allowed, as long you know your life and that of your visitors will get better thanks to them.
Razvan Rogoz is a 20 year old sales & copywriting specialist. Through continuous study and practice of these two skills, he has managed to help countless business owners successfully launch their products or improve sales for their existing ones.
You can visit his blog at www.razvanrogoz.com and discover practical and down-to-earth advice on achievement, marketing and copywriting strategies.
Just like in direct marketing, your headline greatly determines if your blog post will be read or not. It needs to be an attention grabber and act as a shock to make people stop from their daily grind and want to find out more.